I was scrolling the internet and came across this American brand called Dear Kate.Their lingerie can be bought all around America and in Canada and the aim of the brand is to create knickers that don't focus entirely on aesthetics, but more on creating lingerie that is comfortable and the perfect alternative to the typical period pants. They are stain and leak resistant and very soft, making them very comfortable and very fairly priced at around $36 USD (around £22).
And then there is the best bit...their new range ADA is being promoted by models in a range of sizes, which is exactly what i want to be seeing in the lingerie market. Its not that i think women with tiny physiques aren't attractive, they can look amazing, but i would like to see more curvaceous women out there. After all, isn't it the figure that a lot of men claim they are looking for? And its certainly a more healthy look that will leave a much better impression on younger girls so that they don't think they have to look absolutely tiny and airbrushed. I applaud Dear Kate for their new campaign featuring these New York beauties, more brands should definitely be following suit!
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