Dear Kate Campaign: The critics have got it all wrong.

• These women won't be taken seriously by male colleagues when they return to their jobs.
• "Posing in your underwear undermines the message that you want to be taken seriously as a technologist"
• This campaign is a set back in the fight against objectifying women.

WRONG, WRONG AND WRONG.

Why should it make a difference if their male colleagues have seen the photoshoot? There is nothing about being able to flaunt your beautiful body in amazing lingerie to a camera that makes you any less intelligent than the men of the office. And there is no reason that it should make you be taken less seriously. After all, this campaign has amazing aims behind it and showing the younger generation and the intimate apparel industry what beautiful bodies really are is surely admirable rather than degrading. On top of this, i can see in no way that this is a campaign that fights for the degrading of women. And nowhere in this campaign do i see scantily dressed females with their pouting seductively with their legs apart in seductive and provocative poses like any other lingerie shoot you will see. 

I really do think critics are picking it apart for the sake of having an opinion; it's the principle behind the campaign that really matters. It's about time brands started thinking about what kind of effect their campaigns will have on the industry as a whole.

Arikia Millikan did a blog post on her experience modelling with Dear Kate which i found really interesting and inspiring, the link can be found here.