I think i can represent most people when saying that September is the worst time to do internet shopping. Who really wants to be bombarded with ways to style your school uniform when you haven't owned a school uniform for years. However, American Apparel took a completely different approach in their new September starting school campaign with the models in miniskirts bending over, making their crotch and bottoms visible. The Advertising Standards Authority have referred to the images that were released as “gratuitous and objectified women, and were therefore sexist and likely to cause serious and widespread offence”. For such a big brand to be sexualising school girls like this in their September campaign is absolutely appalling, especially considering most school uniforms are sold to 16 year olds and under. I do understand where there is a market for making uniforms fashionable, however this is definitely not the way to do it. Luckily Watchdog have had the campaign pictures removed, but considering this isn't the first time American Apparel have has their campaign pictures banned because of their overly sexual nature, unfortunatly I'm sure it won't be the last.
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